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Home Case Studies Car Spectrum — SaaS Marketing Backend & API

Car Spectrum — SaaS Marketing Backend & API

A Laravel-powered SaaS backend with REST APIs, OAuth integrations, media storage, and multi-user campaign workflows for automotive businesses.

Car Spectrum SaaS / Automotive 18 Weeks Full-stack SaaS
Project Overview

We engineered Car Spectrum as a Laravel SaaS backend with REST APIs, OAuth integrations, media storage, and multi-user campaign workflows.

The Flutter client consumes a secure API for auth, TikTok/Instagram publishing, scheduling, and post status tracking.

Client
Car Spectrum
Industry
SaaS / Automotive
Timeline
18 Weeks
Budget Range
$55,000 - $85,000
The Challenge

What We Were Up Against

Complex Platform Integrations

TikTok, Instagram, and WhatsApp each need different OAuth, tokens, upload methods, and compliance rules.

No Scalable Backend

A mobile-only approach could not securely store tokens, transcode video, or run scheduled publish jobs.

The Solution

How We Solved It

Laravel SaaS API

Built Sanctum auth, media APIs, TikTok creator-info and publish endpoints, and Instagram/WhatsApp services.

Async Publish Pipeline

Added publish_id tracking, status sync, scheduling tables, and TikTok-safe video handling for production reliability.

Build Timeline

How We Built It — Week by Week

Week 1-3

Architecture

API design, data model, and OAuth strategy for social platforms.

Week 4-14

Backend Build

Laravel services, migrations, jobs, and Content Posting API compliance endpoints.

Week 15-18

Hardening

Audit fields, tests, and production deploy with migrations.

Technology Stack

Built With the Best Tools

Backend

Laravel

Database

MySQL

Auth

Sanctum OAuth

API

REST API
Results

The Numbers Don't Lie

Full
API Surface
Auth, media, social publish
3+
Integrations
TikTok, Instagram, WhatsApp

Before DigiWapp

No centralized API for multi-channel publishing
Token and media handling scattered or manual

After DigiWapp

Production SaaS API powering the Flutter client
TikTok creator-info + audit publish fields live
Client Testimonial
"The Laravel backend is the backbone of Car Spectrum — secure tokens, media, and publish status in one SaaS stack."
C
Car Spectrum Team
Product Engineering
via Internal
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