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Social Media Marketing TikTok Instagram WhatsApp Campaign Management Automotive

Car Spectrum — Multi-Channel Marketing Platform

An automotive marketing platform for social posting, WhatsApp campaigns, and scheduled content — built for paint, wrap, PPF, and detailing businesses.

Car Spectrum Automotive Marketing 14 Weeks 3 channels, 1 workflow
Project Overview

We built Car Spectrum as a multi-channel marketing platform for automotive paint, wraps, PPF, and detailing businesses.

Businesses can plan campaigns, schedule posts, and publish original content to TikTok, Instagram, and WhatsApp from one workflow.

Client
Car Spectrum
Industry
Automotive Marketing
Timeline
14 Weeks
Budget Range
$45,000 - $70,000
The Challenge

What We Were Up Against

Scattered Campaign Tools

Shops promoted color matches and before/after work across social channels with no shared calendar or media library.

Slow Social Publishing

Reposting the same creative to TikTok and Instagram wasted time and broke caption consistency.

The Solution

How We Solved It

Campaign Management Hub

Delivered campaign planning, media library, calendars, and multi-channel publishing in one marketing workflow.

Social + WhatsApp Channels

Connected TikTok Direct Post, Instagram publishing, and WhatsApp templates so teams reach customers where they already are.

Build Timeline

How We Built It — Week by Week

Week 1-2

Discovery & Positioning

Defined automotive marketing use cases and channel priorities.

Week 3-10

Campaign & Social Build

Built campaigns, scheduling, and TikTok/Instagram publishing flows.

Week 11-14

Go-Live

Production launch with compliance updates for TikTok Content Posting audit.

Technology Stack

Built With the Best Tools

Social

TikTok API
Instagram

Messaging

WhatsApp

Ops

Campaign Calendar
Results

The Numbers Don't Lie

3
Marketing Channels
Social + WhatsApp
1
Workflow
Compose once, publish everywhere

Before DigiWapp

Separate tools for social posts and WhatsApp outreach
Inconsistent captions and no shared campaign calendar

After DigiWapp

Unified multi-channel campaign publishing
Scheduled social and WhatsApp marketing from one hub
Client Testimonial
"Car Spectrum turned our product videos into a real marketing pipeline instead of one-off posts."
C
Car Spectrum Team
Growth & Campaigns
via Internal
next success story

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